Apple gave birth to its own dictionary - the iDictionary of iMarketing - just putting an “i” in front of common words. A standard phone becomes a must-have phone if it’s an iPhone. I know guys - even smart ones! - who would buy iCrap if white and marketed by Apple (in the old days I would have used “manufactured by” but unfortunately this is not anymore the case). Google did just the same exact thing. They created the gDictionary and finally the Gphone! Ok, nobody saw it, except some lucky Venture Capitalists but everything point at it. I will not talk about the obvious features of a Gphone (for sure it will be smart but not that cool because it will not be Apple white and it’s not of course i-named) or the fact that it will be powered by a light linux OS, but I will concentrate on the pricing. There are rumors that it might cost 100 bucks, which would be an extremely aggressive pricing. The 100 bucks range is getting more and more interesting as every company as to fight on both the rich western market and the promising emerging countries.
I found two interesting articles which I advise you to read. They talk about the Gphone and its marketing strategy. Made by HTC - most likely the most experienced smartphone and PDA manufacturer in the world -, the Gphone might both destroy the 100 dollars laptop strategy for the emerging countries and force high end phones to be sold at a lower price.
